OUR STORY
In 2010, Ethan founded the brand with his team’s 15 years of streetwear manufacturing experience. He loves streetwear, and more importantly, wants to solve industry pain points: emerging brands worry about high overseas costs; mature brands struggle with unreliable partnerships and inflexible production.
The team soon gathered core strengths: Erik has 20 years of streetwear pattern-making experience, mastering pattern accuracy and supporting small-batch trial production; A.Zhen (a Central Saint Martins graduate) understands trends and helps streetwear creativity turn into mass-produced products smoothly. Together, they built an end-to-end service of "creativity - pattern-making - production", ensuring quality with technology and lowering barriers with flexible minimum orders.
For new brands, we use "low minimum orders + stable support" to help them start easily; for mature brands, we rely on "stable quality + expanded production capacity" to help them break bottlenecks. We always want to prove: "Made-in-China" is not just cheap, but a reliable and innovative force in streetwear production.
We don’t just make clothes, but grow with every streetwear brand — from trial production to mass delivery, helping them reach the market faster and spread street culture. This is our original mission since 2010.
Ethan | Founder
Founded in 2010 the brand relies on his 15 years of accumulated experience in the textile & apparel industry, focusing on streetwear production. He leads core projects in streetwear manufacturing and international trade, builds production lines for global brands, and links top supply chain resources to accurately solve three major industry pain points: "high overseas production costs, unreliable partners, and low production flexibility". Focusing on "one-stop solutions": integrating technical expertise, flexible minimum order quantities and quality assurance, he provides "high-quality manufacturing + efficient delivery" for brands of all sizes.
Erik | Pattern Maker
With 20 years of specialized pattern-making experience in streetwear, he is the core guarantee of "pattern accuracy and production flexibility" in the brand’s 15-year manufacturing accumulation. Proficient in the full range of pattern logic for streetwear, from loose oversize to slim cuts, he can quickly transform creative designs into ergonomic patterns suitable for mass production. He also reduces waste through detail control (e.g., adaptation to streetwear fabric elasticity, positioning of hardware accessories) and supports small-batch trial production, balancing quality consistency and flexible production needs.
A.Zhen | Designer
A graduate of Fashion Design at Central Saint Martins, University of the Arts London (ranked No.1 globally), he focuses on streetwear creativity. He excels at deeply integrating street trends (sustainable workwear fabrics, subcultural prints, etc.), brand concepts and production feasibility, accurately avoiding the issue of "good-looking but unproducible designs". He creates recognizable street styles for new brands and provides innovative streetwear collection solutions for mature brands, serving as a key bridge for "streetwear creativity to production".